Powder App
AI-powered content creation for the next generation of gamers
About the project
Gamers love playing, but creating content (clips/montages) was technically difficult and time-consuming. Powder’s mission was to democratize this process using AI to automatically detect best moments (kills, victories). The UX challenge: bridging the gap between PC/Console gameplay and Mobile social sharing.
- Role Lead Designer
- Year 2020 - 2021
I led the Product Design from early beta to global scale, focusing on removing friction. From "Gameplay to TikTok" in seconds. Social Mechanics: Built gamified loops and social features (feeds, challenges) to retain users and encourage viral sharing. Cross-Platform: Ensured a seamless experience between the PC recorder companion and the mobile editor app.
Windows 1.0
Websites
We worked with the talented Hervé Studio to create some 3D realistic assets inspired by cyberpunk and neons. They worked on the very first version of the website.
© All images are copyright to their respective owners (Blizzard Entertainment, Activision, Riot Games, Rockstar Games)