Powder
Defining the visual language of the Metaverse
About the project
Gaming is the new pop culture. Powder wasn't just building an app; they were building the "Camera of the Metaverse." The challenge was to create a brand identity that resonated with Gen Z gamers—something bold, electric, and distinct from the clichés of traditional gaming hardware brands.
- Role Lead Designer
- Year 2020 - 2021
Futuristic Assets
We worked with the talented Hervé Studio to create some 3D realistic assets inspired by cyberpunk and neons.
Outcome : a recognizable, community-driven brand that feels native to platforms like Discord and TikTok. The strong visual identity played a key role in building hype, helping secure $14M in Series A funding and attracting partnerships with major gaming studios.