Opal is your digital mindfulness assistant, a friendly app that monitors your screen-time and intervenes so you can take control of your phone, save time and find focus each day. Our mission is to make digital wellbeing accessible to everyone, through more balanced screen-time and mindful activities.
We embarked on initial brand/product exploration alongside the incredible Opal team. The adorable mascot, crafted with Makata Studio, took center stage in our efforts, infusing the product with a playful and friendly essence reminiscent of the Tamagotchi vibe. Our goal was to create a straightforward and simple MVP interface, enabling easy iteration, and to inject a sense of fun compared to mundane productivity products.