Brand Strategy

To compete with traditional banks, we had to break the codes. We built a "lifestyle" brand identity that resonates with Gen Z culture: bold, vibrant, and motion-centric. The goal was to move from a utility product to an emotional brand that teenagers are proud to show off. Look at the trailer.

Meet Kardy

We teamed up with the amazing Makata Studio to work on a mascot that fits our brand. We’ve created it together with our beloved team of teens Ambassadors. We want our users to have a banker that looks like them, it’s also adding a playful and unique asset to the brand identity.

Fastest onboarding for Teens & Parents

It takes parents one-click to approve the account. Then they can send money instantly and set a recurring allowance. Kard wants to empower teens with their own bank account, their own IBAN and their own Mastercard debit card. Instead of controlling every expense, parents can just top up the Kard account and let their child spend it however they want.

Manage all your expenses

For teens, we built a gamified interface focused on immediacy and social interaction. Real-time notifications, visual budgeting, and peer-to-peer payments turn money management into an engaging daily habit rather than a chore.

The bank for your Squad

During our beta phase we reached 50k users on the waiting list. We tried few experiments to reward the most engaged users of our community. One of them was to create a School competition to unlock cards to all students from the winner school.

Share with your friends where you spend

During all our users interviews, we heard a lot that something important for teens is Deals. They're always looking for ways to save money. We worked on few explorations including deals marketplace or Maps to discover trending places of your friends or around schools.

A Bank for the Gen Z

Meeting our users where they are. We developed the first-ever banking integration with Snapchat in France, allowing users to check their balance seamlessly without leaving their favorite social app.

Web Experience

A dual-purpose digital flagship. The website was crafted to balance high-energy visuals that appeal to teens with clear, reassuring value propositions designed to convert parents.