KAEMA

Elevating ethical fashion through branding and digital experience

About the project

Kaema is a Parisian fashion brand with Ivorian roots, founded on a commitment to zero waste and authentic craftsmanship. The founder needed a digital presence that could translate the texture and warmth of the materials into a high-end e-commerce experience, without losing the brand's ethical soul.

• Role Art Direction, Web Design, Web Development
• Year 2020

The outcome: a bespoke digital flagship that allows the brand to tell its story globally. The design system emphasizes whitespace and typography, creating a "gallery-like" browsing experience that highlights the uniqueness of each limited-edition piece.