When I joined Free, the goal was clear: design needed to take a front seat in how we shape the future of the company. Since then, I’ve been leading the brand and product designers, with one mission — to craft meaningful, cohesive, and delightful experiences, both digital and physical

My role is to bring a clear design vision that aligns user needs with business goals. From Freebox and Free Mobile to retail stores and service touchpoints, I help make sure every experience feels thoughtful, consistent, and unmistakably “Free.”

Day to day, I work closely with the teams — exploring new product concepts, shaping user journeys, evolving our design system, and iterating on our brand identity. I stay hands-on, because I believe great design leadership comes from doing, not just directing.

Coming soon: project highlights, visuals, and insights. Just a little more patience!