Free
Revolutionizing telecoms
About the project
As Head of Design, I currently lead a multidisciplinary team of ~20 brand & product designers. My mission is to orchestrate a unified design vision for 23 million subscribers, ensuring a seamless experience across our Mobile, Freebox, and Retail ecosystems.
- Role Head of Design
- Year 2021 - Today
When I joined Free, the goal was clear: design needed to take a front seat in how we shape the future of the company. Since then, I’ve been leading the brand and product designers, with one mission — to craft meaningful, cohesive, and delightful experiences, both digital and physical
My role is to bring a clear design vision that aligns user needs with business goals. From Freebox and Free Mobile to retail stores and service touchpoints, I help make sure every experience feels thoughtful, consistent, and unmistakably “Free.”
Day to day, I work closely with the teams — exploring new product concepts, shaping user journeys, evolving our design system, and iterating on our brand identity. I stay hands-on, because I believe great design leadership comes from doing, not just directing.
Coming soon: project highlights, visuals, and insights. Just a little more patience!
A heartfelt thank you to all the teams I've had the pleasure of working with on these projects. These case studies are the result of true collective effort, shaped by the dedication, creativity, and expertise of everyone involved. Special thanks to Caroline, Joséphine, Tiffany, Léa, Yume, Camille, Anaïs, Hafedh, Nilo, Kevin, Valentin, Antoine, Estelle, Mélanie, Tina, Berenger, Oumou, Sandra, Charles, Mathilde, Lixia, Marine, Sarah, Julian, Lucas, Pierre… and everyone else who contributed, whether closely or from afar.