Free

Revolutionizing telecoms

About the project

Founded in 1999, Free has always done things a little differently. As the inventor of the world’s first triple-play box, Free made its mark by shaking up the telecom industry. Today, the iliad Group operates in France, Italy, and Poland, with over 17,400 employees serving nearly 48 million subscribers.

When I joined Free, the goal was clear: design needed to take a front seat in how we shape the future of the company. Since then, I’ve been leading the brand and product designers, with one mission — to craft meaningful, cohesive, and delightful experiences, both digital and physical

My role is to bring a clear design vision that aligns user needs with business goals. From Freebox and Free Mobile to retail stores and service touchpoints, I help make sure every experience feels thoughtful, consistent, and unmistakably “Free.”

Day to day, I work closely with the teams — exploring new product concepts, shaping user journeys, evolving our design system, and iterating on our brand identity. I stay hands-on, because I believe great design leadership comes from doing, not just directing. Beyond setting the vision and refining our processes, I focus on building an environment where designers can thrive: hiring great people is one thing, but helping them grow, take ownership, and truly enjoy what they do is where the real impact happens.

• Role Head of Design
• Year 2021 - Today