Airbuds
The social music widget for Gen Z & Alpha
About the project
Music streaming has become a solitary utility. Airbuds aimed to transform it into a medium for self-expression. The mission was clear: build a "widget-first" experience where Gen Z and Alpha teens could share their mood and musical taste directly on their friends' homescreens. It’s about turning passive listening into active connection.
- Role Branding, Product Design
- Year 2023 - Today
To drive retention, we built engagement layers that go beyond passive listening. We gamified the experience with Compatibility Scores to compare tastes between friends and viral Roasts that playfully mock listening habits. Finally, we launched The Space, giving users a fully customizable canvas to showcase their unique musical identity—from favorite artists to festival lineups.
Yearly Recap Festival: your year in music, reimagined. More than just a list, this immersive experience mixes your top tracks with your friends' favorites, turning data into a shared celebration.
As solo designer since the very first prototype, I have worked side-by-side with founders Gilles, Gawen and team to scale the product from zero to 1.5M DAU. Product interface: designing a playful, raw UI that resonates with US teens. Brand: Defining a visual language that feels native to TikTok and youth culture. Marketing: managing all creative outputs, from the app icon to physical merchandise used in street-marketing operations.